Alex is back with his marketing hat on and chats to Tessa about the importance of creating fresh and regular content for your website.

Talking points:

• Why do you recommend to our own clients that we create regular content?

• Why not just get AI to write the content?

• How often should we be creating content?

• Should the content be about news and blogs?

• How do I know what subjects to write about?

• How long should the content be?

• Do you need to stuff the content with “keywords”?

This episode is brought to you by the team at The Lead Engine.