Ferdinand Goetzen, CEO @ Reveall, explains why UX writers should spend 80% of their time understanding the problem.

Reveall helps companies get to know their customers and validate product ideas. CEO Ferdinand joined me to talk about the importance – and challenge – of being truly customer-centric.

We focused on:

• How to handle and apply data [3.25]
• Quantitative and qualitative insights [5.55]
• Collecting the voice of the customers [8.15]
• The importance of understanding the problem [14.25]
• The ideal process  [16.47]
• Introverts and extroverts [27.30]
• Why UX writers need to talk to customers [28.00]

Links

Try our free UX writing course

Follow Ferdinand on LinkedIn

Check out Reveall.co