Jan Haaland has taught designers how to build portfolios for years. He popped round to Writers in Tech for a chat about the power of a great case study.

As you will hear, a single case study can change everything, or at least give you a free lunch. On the other hand, there are numerous examples of case studies that have no effect whatsoever. And this is exactly why we need to keep practising until we get it right. Jan has a few tricks up his sleeve :)

Other things we talked about:

• Why you shouldn’t fake it til you make it
• The graveyard of failed Google products
• Nocode tools like Webflow
• Robots that write

Try our free UX writing course

Connect with Jan on LinkedIn

Also check out:

The Case Study Club website

Killed by Google

Jarvis AI writing tool (previously conversion.ai)