Tara Tomes of East Village PR joins Matt and Louis for a discussion about her own experiences as a business leader in the world of PR. Tara talks to us about about:

• how the pandemic affected her business

• adapting to working from home and finding new opportunities

• the rise of independent businesses

• what exactly IS PR?

• how brands can use influencers effectively

• being a mixed race woman in the industry

• the importance of authenticity and building a culture in business

• long-term effects of the pandemic on shopping behaviour.