Beer has a way of bringing people together. Whether you are enjoying it with friends at home or making new ones at the bar, nothing brings us together like a cold one. For our guests today, Alex and Gregory Zobel, beers ability to bring us together has far more meaning. Together, this brother and sister team came together to start Armistice Brewing Company in Richmond. Their story is one of love, family, and the strengths of a sibling bond.

Website: armisticebrewing.com Social: @ArmisticeBeer

Getting Started

• Been in business for 6 months
• Middle of Richmond Craft Beer Renaissance

Brewing

• First beers, beer connection
• First brewing experience
• Mom was sick, came together over beer
• Brewing in a studio in Downtown LA

Location

• Marina Bay
• Next to the SF Bay Trail
• Only brewery in area that’s open late

Naming

• Beer ended sibling rivalry
• Create a community space

Beers

• Never brew the same beer twice
• Changing list
• Hoppy beers most popular
• Modern Craft IPA
• Brewed 40 beers last year
• Up to 52 now
• 2 new beers every week
• Re-brewing
• Not excited by flagship beers
• Not distributing

Top Beers

• IPA’s get great feedback
• Unique beers
• Young and Roily IPA
• Young beer
• Fresh IPA, hazy
• Shipping can impact beers taste

SF Beer Week

• Get more exposure
• Viking Valentine event

Space

• 42-person capacity
• Events held

More SF Beer Week

• Celebration of Bay Area Brewing Culture
• Lots of breweries in the Bay Area
• Rare time to get Pliny the Younger

Recipes

• Drink local
• Working with Admiral Maltings
• Long meetings to discuss recipes
• Usually, agree on what to do
• Getting hops/ Ingredients

Flavored Beers

• Manipulating basic ingredients
• Pina Colada Double-IPA

Milkshake IPA

• Mosaic 100%
• Lots of berry flavor
• Ingredients

Taproom

• 6 employees, only ones that brew the beer
• Beer Garden
• Upstairs-Downstairs layout

Moving Forward

• Want multiple taprooms
• Expansion
• Production Facility to keep up with demand
• Stay in the Bay Area, eventually expand to LA

Moving From LA

• Mom was sick, needed to come home
• Kept brewing
• Threw parties to share beer

Hiney the Bounger

• Play off of Pliny the Younger
• Bourbon Barrel Age
• Crass names
• Vanillians
• 2% ABV

Learning How to Brew

• Alex doctorate in English does most of the reading
• Gregory more of a doer
• Already won a medal for beer brewing

Hours

• Noon-10pm Weekdays
• Noon-Midnight Friday and Saturday

Wrap up/ Contact Information