When it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level.

My guest on #theBigLift podcast today, James Fearne, Lead Customer Success Manager at Contentsquare, talks about how analytics and data can support conversion optimisation in setting up the priorities for a CRO program, and formulating strong hypotheses. Moreover, granular data can help CRO practitioners to understand the drivers behind the test results and sometimes get an even bigger uplift.