About Miro Li

Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.

In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.

In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.

Episode Content:

  • Consumer behavior on social platforms
  • More about platforms like Xiaohongshu (Red APP) and Bilibili
  • Other social-driven platforms
  • How to use these niche platforms for cross-border e-commerce platforms
  • Why the Gen-Z (post '95) population is so important for platforms
  • Gen-Z behavior characteristics
  • What are bullet screens, such as AWSL
  • Biggest trends on social platforms in 2020
  • Insights and expectations on Singles Day (11-11)
  • CHINable platform offering free knowledge on Cross-Border E-commerce

Episode Mentions:

  • Reach out to Miro via info@doublevconsulting.com or on LinkedIN
  • Website: www.doublevconsulting.com and www.chinableacademy.com
  • WeChat ID: miro509
  • Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
  • Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
  • KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
  • UGC - User Generated Content
  • ACG - Animation Comics & Games
  • AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
  • O2O - Online to Offline and Offline to Online

Download and Subscribe

  • Download this episode right click and choose "save as"
  • Subscribe to China Business Cast on iTunes
  • Or check out the full list on subscription options
  • Add Jons ('jslemmer') or Simon ('sraadt') on WeChat to join China Business Cast WeChat group
  • Find Jons on LinkedIN
  • Find Simon on LinkedIN
  • Join China Business Cast WeChat group

See All 134 Episodes of "China Business Cast"