In this day and age, are ecommerce brands still making basic mistakes? Yes, and there are a lot of small ways to improve your business that are ignored in favor of the shiny new object. Drew Himel, the Founder and CEO of Consult PCR, is here to help you focus on what really matters, improve retention, reduce churn, and make your business more resilient.

Tune in to learn:

• How Drew’s business grew to work with brands like IBM, Lyft, GoPro, and more. And why was that bad? (4:30)
• What brands can do right now to get better. (7:45)
• How to find easy ways to reduce friction on your website and what meaningful gains that will lead to. (14:00)
• Are subscription programs here to stay? (15:30)
• What two changes helped MUD/WTR reduce churn? (18:30)
• How to build resiliency in your business. (26:00)
• Why it’s exciting to be an early investor in new ideas and companies. (38:00)

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