The buzz around Web. 3.0, NFTs, and the metaverse is undeniable, but how much should brands actually be paying attention to? And where will brands and consumers actually get the most out of these trends? We asked Taylor Holiday, the CEO of Common Thread Collective, those questions and more on this episode.

Tune in to learn:

• Facing the future and what’s exciting about the years ahead. (4:35)
• What’s the deal with NFTs? (6:20)
• Brands need to deliver for both our physical and digital worlds. (11:00)
• What people miss about Facebook/Meta. 29:00)
• How do you think of Web 3.0? (34:20)
• The most contrarian opinion about the ecommerce world. (42:00)
• What disiruptions are coming to the supply chain next? (50:45)

Mentions:

• The Light of Other Days
• Lex Fridman Podcast

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.