B2B Writing Success Podcast: Recent Episodes
Steve Slaunwhite
Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
: Join Steve and Laura to learn what a published book can do for your client's business and how you can add this service to your business.
Rachel shares tips on how to get leads for you and your clients, using clear funnels and clear messaging. She also shares how to leverage consulting services to increase the strength of your copywriting business.
There are unique challenges when you're working full-time and building your freelance copywriting business on the side. Steve Slaunwhite has 10 tips to help you overcome two common challenges.
Steve Slaunwhite gives you a risk-free way to raise your rates. Want to raise your rates and be assured you're not going to lose a client? Try this technique…
Do you feel like your path to success is a winding road instead of a straight path? Then this podcast episode is for you! Hear how Judy Olbrych found her way as a B2B copywriter.
Steve Slaunwhite talks with Michael Katz about how determining your focus of your writing business can help you have a clear marketing message and land clients more easily.
Steve Slaunwhite talks with Casey Demchak on how B2B copywriters can sell themselves effectively so more prospect conversations turn into paying clients.
Steve Slaunwhite talks with Charlotte Hicks on a copywriting project that's in high demand right now — website makeovers. Get tips on what to expect and how to successfully complete a website makeover project.
Want clients to pay you more for the same work? In this interview, Steve Slaunwhite talks with Ed Gandia on strategies for getting better paying writing gigs. Where are you on Ed's copywriting pyramid?
Podcast EpisodeA big project can be a mixed blessing. It pays well but it can be intimidating if you haven't done that type of project before. In this episode, Steve Slaunwhite gives you six tips to make completing the project easier.
Whether it's a challenge to overcome or a short-term goal, Steve Slaunwhite explains a simple process he learned from Zig Zigler to help you achieve more than you thought you could.
One of the biggest problems we can have as freelancers is cash flow. In this week's podcast, Steve Slaunwhite has six tips for getting paid more quickly.
Your chances of landing a client who is referred to you is higher than almost any other method of marketing yourself. In today's podcast, Steve Slaunwhite gives you a simple action plan to get more B2B copywriting referrals.
When you're ready to level up your copywriting business, these four strategies will help you make more money in the same amount of time.
When setting goals for your business there are outcome goals and project goals. In this week's episode, Steve Slaunwhite gives you five tips to make a project goal as inspiring as an outcome goal.
In this week's episode, Steve Slaunwhite discusses strategies to find SEO keywords and keyphrases for your writing projects.
In this week's episode, Steve Slaunwhite shares practical techniques on how to integrate SEO keywords and keyphrases into your copy so they sound natural.
It's common for a client to ask you to select an image for a blog post you write for them. In this episode, Steve Slaunwhite has tips on choosing the best image for your post.
There are definite advantages of working from home. But there are a few challenges too. In this podcast episode, Steve Slaunwhite shares seven tips to make working from home productive and enjoyable.
Your core revenue stream is probably B2B copywriting. But should you add additional ways to generate revenue to your business? Steve Slaunwhite helps you determine if multiple revenue streams are smart for you.
Need a project now? In this encore episode, Steve Slaunwhite talks with Amy O'Donnell about finding clients using Upwork.
In this listener favorite episode, Steve Slaunwhite explains his five-step process for increasing your income 50% or more.
E-Books fill a need in B2B content marketing and remain an excellent way to deliver long-form content to prospects. Here's how to land more of these interesting projects.
You need clients. They need you. So how do you connect? Steve Slaunwhite outlines the six main ways clients find you.
When you use these buyer insights you'll write better B2B copy and you'll be able to complete your projects more quickly.
What do you do when a simple project turns into a much bigger one? Do you charge more? Decline the extra work? Steve Slaunwhite has advice on how to handle “scope creep.”
When considering focusing on a particular B2B project type, there are several criteria it should meet in order to be successful. Steve Slaunwhite explains which type of projects are suited for specialization.
How do you convince clients of your value when there are other writers out there advertising the same services for much lower prices? Here are several strategies to position yourself as a more valuable copywriter.
It can be frustrating when you're not getting the rates you want to get for your copywriting services. In this week's podcast, Steve Slaunwhite explains several strategies for getting paid more for your work.
What do you do once you've chosen your niche? In this episode, Steve Slaunwhite outlines your next steps so you can start attracting and landing clients in your niche.
One segment of B2B copywriting is writing for professionals such as speakers, physicians, or real estate professionals. In this week's podcast, Steve Slaunwhite gives you a few helpful tips on writing effective “B2P” copy.
It's important to write about both practical and emotional benefits. Use these tips when you're writing about emotional benefits so your prospect is convinced to take the next step.
The better your sales conversations, the more clients you'll land. In this podcast, Steve Slaunwhite gives you tips on how to make sure your sales conversations give you the best chance of getting hired.
In a follow-up to Episode #87, Steve Slaunwhite dives deeper into the strategies and tips for working with micro-businesses.
When you become known as an expert, you'll have a much easier time landing clients. Steve Slaunwhite shares his tips to develop the expertise clients look for.
Should your prices be fixed or variable? Steve Slaunwhite looks at the pros and cons of fixed pricing and when it might make sense to use fixed pricing.
How well are you serving your clients? In this podcast, Steve Slaunwhite gives you a way to score your service level so you know how you can improve if needed.
As freelance professionals, we're responsible for everything in our business. Sometimes that can be discouraging. Here's how you can overcome discouragement and keep moving forward toward success.
Steve Slaunwhite goes through nine trends he's seeing in B2B copywriting so you can jump on the upcoming opportunities.
Does it ever make sense to work with a client who pays less than your usual rate? Maybe, says Steve Slaunwhite. Here's when you might consider it…
You can make more money when you offer the design with your copy. But is it a good idea? Steve Slaunwhite looks at the pros and cons of doing both.
When you're a freelance copywriter, taking time off without losing business can be tricky. Here are four strategies that have worked for Steve Slaunwhite.
In this week's podcast, Steve Slaunwhite has tips to help you stay in touch with prospects who don't have a project for you right now, but expect to in the future. Plus, you'll discover which prospects are worthwhile to keep on your list.
Podcast EpisodeIn this week's podcast, Steve Slaunwhite interviews Bruce Kasanoff and gets his insights on how he built his own successful freelance copywriting business. Be sure to pay special attention to how he “selects “clients!
Referrals from industry influencers are excellent prospects who are likely to become valuable clients. Steve Slaunwhite reveals how to get more influencer referrals so your business thrives.
If you don't have experience in a particular industry or if they have complex products and services, the thought of writing for them can be intimidating. But here's why you may want to give it a try.
Don't struggle to figure out your niche. These six truths about niches will remove the stress and help you move forward with your business.
When do you stay the course and when do you change a strategy? Steve Slaunwhite has some insights to help you know the best course of action.
Steve Slaunwhite explains his winning strategy that makes every prospecting technique more successful.
Would you like to have a steady stream of business from referrals? Here's how you can become the copywriter your clients love to refer to others.
Should you focus your business on writing services only, or is it smart to offer additional services too? Steve Slaunwhite looks at other services your copywriting clients may want you to provide.
In this week's podcast, Steve Slaunwhite explains a proven strategy to help you land your very first client. Do this, and you're certain to land all the clients you need.
Want a list of the best niche markets in B2B? Steve Slaunwhite explains why there isn't a set “list” and how to find the niche market that's best for you.
B2B companies realize they need to tell their story — and they need a good copywriter to help them. In this episode, Steve Slaunwhite outlines the three basic parts of a company's story.
Do you want to get more clients, better clients, or more work from your current clients? In this week's episode, Steve Slaunwhite explains how you can be proactive and win more projects.
Have you ever wondered what marketing directors look for when they need to hire a freelance copywriter? Get the inside scoop from former Marketing Director Robin Rees.
Are you undercharging for your copywriting services? Steve Slaunwhite gives you five ways you can raise your rates so you earn what you deserve.
What do you do as a freelance copywriter when something happens that keeps you for working for a period of time? Steve Slaunwhite has tips for making the best out of a difficult situation.
When someone inquires into your services, what information do you need to send them? Steve Slaunwhite explains what an information kit is, when you use it, and what should be in it.
When you're facing a slowdown in your business, don't just wait it out. Steve Slaunwhite has advice on what you should do so you're busy again soon.
In this episode, Steve Slaunwhite talks with LinkedIn influencer Jeff Haden, author of the new book, The Motivation Myth. Find out how you can stay motivated every day.
When you work from home, it can be a challenge juggling your work time and family time. In this podcast, Steve Slaunwhite shares what's worked for him.
When you can estimate the time it will take you to complete a project you'll know how to price it and accurately schedule the time you need for it. Use these six factors to help.
When a prospect is confident in your abilities they'll hire you for the project. In this episode, Steve Slaunwhite gives you a simple, three-step process to make a prospect confident in you.
A potential client has contacted you and you wonder if they are legit. Steve Slaunwhite outlines the warnings signs so you'll be able to steer clear of prospects who won't be good clients.
When you're making a proposal to a larger B2B company, they expect a more formal and detail proposal. In this episode, Steve Slaunwhite explains how to create a proposal that will impress any client.
What's your 2018 Goal? Increase your likelihood of achieving your goal by staying motivated. Steve Slaunwhite shares a counter-intuitive way to measure and achieve your goal.
Steve Slaunwhite breaks out your copywriting clients into three categories, and lets you know how many of each type you should have for a strong client base.
When a client doesn't pay you, it can be a difficult situation. Here's how to handle it professionally so you protect yourself, get paid, and even keep the relationship with your client.
Want to focus your copywriting business on a particular type of project? Steve Slaunwhite explains what you need to do to be a successful project specialist.
If you make the time and financial investment to attend a professional event, it's smart to set clear goals for your time there. In this episode, Steve Slaunwhite helps you identify your strategy whenever you attend an event.
When you're a freelance web writer, you wear a lot of different hats, from head marketer to chief administrator to CEO. Learn tips and tricks you can use to get more done.
Working from home can be isolating. In this episode, Steve Slaunwhite talks with Rob Marsh about how to engage with your peers, target market, and other communities.
Ban grammar errors and other goofs from your copy. Steve Slaunwhite shares his best proofreading tips so you catch any errors before your client sees your copy.
Steve Slaunwhite reveals the four activities that are responsible for 80% of his success as a freelance B2B copywriter.
Choosing a copywriting niche isn't enough. You need to make your niche work for you. Steve Slaunwhite shares his tips on what to do next.
You know which companies you want to target but how do you find the name of the best person to contact? Steve Slaunwhite explains the best techniques to uncover your prospect's name.
Stories help bring marketing to life and improve the results of your content and copy. In this week's podcast, find out how you can uncover the stories you can use in your B2B copywriting.
The pressure to create something from nothing is common to all B2B writers. In this podcast, Steve Slaunwhite gives you three simple steps to make your writing time stress-free so you enjoy working on your projects.
Some copywriters believe you must cold call. Others say you should never cold call. Who is right? Steve Slaunwhite has an answer for you.
What do you do when you need to write to more than one type of audience? Steve Slaunwhite explains how to write copy that speaks to more than one type of prospect.
If you've ever had a client fail to pay after you've completed a project, you know how frustrating it is. In this episode, Steve Slaunwhite shares a lesson he recently learned about getting paid.
In a new series, Steve Slaunwhite tackles the topic of marketing yourself when you're an introvert. In part one, find out how planning ahead can relieve the stress of attending an event.
Because we sell a service instead of a physical product, our clients depend on our promises. Steve Slaunwhite talks about the promises we should make, and one we shouldn't.
The most important conversation with a prospect is your very first one. Steve Slaunwhite recommends you have a 30-second commercial at the ready for your first conversation.
Steve Slaunwhite talks with Steve Maurer about his success using LinkedIn to find clients. Find out what strategies they recommend you implement on LinkedIn.
When you're the #1 copywriter in your niche, you'll get more referrals and be able to charge top fees. In this episode, Steve Slaunwhite shows you how to become the go-to copywriter in your niche.
One of the best ways to grow your freelance business is to get more business from your clients. In this episode, Steve Slaunwhite gives you eight tips to get more repeat business.
Unlike white papers or case studies, you're often expected to deliver images or other visuals for your client's blog. In this episode, Steve Slaunwhite goes through the four types of visuals and how to use each one.
When you get a referral, it doesn't have to be the last one! But if you make one of these mistakes, it might be. Steve Slaunwhite's advice could make a huge difference in your freelance income.
In this episode, Steve Slaunwhite outlines the four characteristics of a strong content title. When you can deliver a great title, you're content will be much more effective and your clients will be more likely to hire you again.
Upwork is the new name for Elance and ODesk. It serves as a matchmaking service between freelancers and clients. In this episode, Steve Slaunwhite talks with Amy O'Donnell about her success using Upwork.
It's common to need additional research when working on a content project. In this episode, Steve Slaunwhite shares tips on doing research by interviewing industry experts.
Does it ever make sense to write for free? Years ago, Steve Slaunwhite would have said absolutely not. But in four special circumstances, it may make sense to write without charging a fee.
There are several situations where you find yourself in a conflict of interest dilemma. In this episode, Steve Slaunwhite gives his advice for handling potential conflict of interest situations.
In this week's episode, Steve Slaunwhite talks about how he uses his book to help market his copywriting services and why you should consider self-publishing your own book.
Is it worth your time and effort to go to networking events to market yourself? Steve Slaunwhite discusses the pros and cons on this episode.
When you partner with other marketing professionals, you can get connected with many more potential clients. Steve Slaunwhite has six tips to help you get the most out of a marketing partnership.
At a recent event, Steve Slaunwhite noticed a dramatic difference between two antique dealers. In this episode, he relates how their business models differed and an important lesson for freelance copywriters.
How would you like to boost your income 50% or more with just one strategy? Steve Slaunwhite explains his five-step process for increasing your income.
Steve Slaunwhite talks with author and successful freelance writer Diana Schneidman about how to build your freelance business through cold calling.
Steve Slaunwhite has tips for getting clients to give their permission to include your work for them in your portfolio. His opinion is a bit different from what some copywriters believe so you'll want to hear what he has to say.
In this episode Steve Slaunwhite discusses conversational copywriting — what it is, when you should use it, and where does it work best. Plus, he explains when the conversational style isn't best.
Steve SlaunwhiteCan you work in more than one niche at a time? Or do you need to transition to the new niche? Steve talks with Casey Demchak to help you make the right decision.
Before you start writing, you need a buyer persona. Find out more about this critical tool and how you can create a buyer persona if your client doesn't have one.
What do you do when a client cancels a project after you get started? Steve Slaunwhite has some tips on how to handle this tricky situation and what to do up front to protect yourself.
When do B2B clients decide to look for a freelance copywriter to hire? Steve Slaunwhite reviews the four main motivators that trigger a need for a freelance B2B copywriter.
Publishing articles in major publications is an excellent way to position yourself as an expert and attract high-quality leads. Steve Slaunwhite gives you tips on pitching your article and getting it published.
If you're a “big name” copywriter it's much easier to land clients and get them to pay higher rates. Steve Slaunwhite explains what it means to be a “big name” and how you can become one yourself.
Have you ever had a client object to the writing style you've used in their copy? Steve Slaunwhite explains how you can make sure you're using the correct writing style for the client.
This week, Steve Slaunwhite gives you tips for writing B2B radio ads. Discover what it means to “write for the ear” and how writing for radio ads is different than other B2B projects.
While many B2B companies don't advertise on the radio, there are some who do. In the first of a two-part series, Steve Slaunwhite explains how you can find companies who use radio and get the opportunity to write the script.
Website projects are profitable high-profile projects. If you shine on a website project, you're likely to get more business from the client. Follow these strategies to manage a website writing project like a pro.
Steve SlaunSetting your goal is the first step but if you don't do the second step, you're unlikely to achieve the goal. Steve Slaunwhite explains what you can do to drastically increase the chance of accomplishing your most important goals. white
A client asks for major revisions after you're done or they change direction in the middle of the project. How do you handle this awkward situation and when do you charge for the extra work?
When you're looking at a niche or target market, how do you know if it's one where you can find plenty of clients? Steve Slaunwhite shares tips on evaluating a niche so you can choose one where your business will thrive.
No matter how many articles or blogs you write, they all fall into one of four master topic categories. Steve Slaunwhite outlines the four categories and explains the goal of each one.
Selecting a target market or niche will often lead to faster success. But can local businesses be a viable niche? Steve Slaunwhite explores the potential as a local B2B specialist.
One of the characteristics of B2B that many writers like is the prevalence of short copy. But there are some exceptions. Steve Slaunwhite explains when long form copy works in B2B.
Steve Slaunwhite talks with Juliet Austin on writing for micro-businesses — those with less than $2 million in sales and less than 10 employees. The opportunity might surprise you.
When you can write faster, you can increase your income, reduce your hours, or both. Use these eight tips from Steve Slaunwhite to complete your writing projects in less time.
If you don't differentiate yourself from other copywriters, the focus turns to price. Steve Slaunwhite has six ways to show clients how you are unique.
Writing for a new company or new product can be fun and exciting. But there are also some challenges. Steve Slaunwhite explains how you can overcome the challenges and enjoy the experience.
You've submitted your copy to a client and then… silence. What do you do? Steve Slaunwhite gives you helpful strategies for this odd, but not uncommon event.
Steve Slaunwhite shares his tips for identifying topics to use when writing content for your client. Find out how you can consistently produce content your client's target market will want to read.
Although you charge by the project and not by the hour, you still need to maximize how much you make for each hour your work. Here are seven ways to make more money without working more hours.
Be prepared when a client asks you to script an explainer video. Steve Slaunwhite outlines what an explainer video is and gives you tips for creating one.
What types of lead magnets work well for a B2B freelance copywriter's website? Steve Slaunwhite explains what a lead magnet is, which ones work best, and how you can use them throughout your marketing.
In part two, Steve has a big caution about the research you use and how you can find accurate information for your white paper or other content.
In part one of a two-part podcast, Steve Slaunwhite shares his favorite tips for doing research for longer copy projects like white papers or e-books.
Use this 5-step strategy before you write any B2B sales copy to make the project easier and your copy much more effective. Steve Slaunwhite explains the process and walks through an example in this week's episode.
You know a conversational style works best for B2B copy but sometimes clients want a more formal style. Here's how to win them over so you can write copy for them that prospects will read and understand.
What do you do when you've written your copy and it doesn't fit in the space available for it? Steve Slaunwhite has seven tips to help you edit your copy without sacrificing its effectiveness.
What do you do when a client offers you a project you'd like to do but with an impossible deadline? Try one of these nine strategies to keep your client happy and save your sanity.
Steve Slaunwhite has two tips for writing your elevator pitch that will help you communicate what you do to prospects clearly and effectively.
Steve Slaunwhite says if you'll do this one thing, your copy will be much better. It's especially important if you're writing sales copy. Do you do it?
B2B copywriting expert and author Dianna Huff joins Steve Slaunwhite to discuss how important confidence is when discussing pricing with a prospective client and how you can be more confident when talking with prospects.
B2B companies use email marketing extensively. In this week's podcast, Steve Slaunwhite gives you a copywriting formula to help you write better promotional emails for your B2B clients.
Blog writing can be profitable — but you must take the right approach. Steve Slaunwhite reveals five tips that can make blog writing more profitable.
How are you marketing yourself? Steve Slaunwhite explains why your marketing doesn't have to be complicated to be successful.
The confidence you demonstrate when talking with prospects can make the difference in landing them as a client. Steve Slaunwhite has some practical tips to boost your confidence, even if you're a new copywriter.
How can you be more creative when you need a new idea for a client's project? Steve Slaunwhite shares his strategies to get the creative juices flowing.
This week Steve Slaunwhite explains how the principles of writing good headlines apply to email subject lines. Find out how to write email subject lines that will get your email opened and read.
Writing headlines can be a challenge for B2B writers. How can you come up with the perfect headline? Steve Slaunwhite explains a couple of his favorite strategies you can use to write effective headlines.
Not every copywriting project involves creating copy from scratch. Sometimes a client needs existing copy updated or first draft copy polished into a final draft. Here's what you need to know and which situations you should avoid.
Marketing Consultants often look for copywriters to produce the copy they recommend to their clients. Here's how to be the person they recommend.
When talking a prospect, there's one question you must ask in order to best position yourself to help them. It can even open the door to more projects.
If you've been a copywriter for even a few weeks, you may have heard something like, “Your price is a lot higher than we expected to pay.” Here's how to handle price resistance and convert the prospect into a client.
Sooner or later you'll be asked to write about a product you don't fully understand. Don't turn the project down… instead use these tips from Steve Slaunwhite to accept the project and produce a professional result.
Although you may never meet your B2B copywriting clients face-to-face, sometimes they ask for an in-person meeting. Use these tips from Steve Slaunwhite to get the most out of your time with them.
You're talking to a prospect and then they tell you they work with an agency. Not to worry — use these tips from Steve Slaunwhite to compete with the marketing agency and land the project.
What's the best way to organize your day so you can be as productive as possible? Steve Slaunwhite takes you on a guided tour of his workday and gives you tips for making the most out of the time you have.
Some B2B copywriters specialize in certain types of copy. When does it make sense, and when is it better to have a more diverse freelance business? Steve Slaunwhite reveals which projects are good options for specialization.
Don't blend in with other copywriters. Use these tips from Steve Slaunwhite to stand out as a B2B copywriter so you're the one that prospects find and hire.
Sell sheets are the most common print-style brochure used by B2B companies today. Steve Slaunwhite explains the different types of sell sheets and his tips for writing them.
Land your best clients with account-based selling. Steve Slaunwhite explains how going beyond niche marketing and focusing on just one company can provide surprising results.
Do you know how to do something hard? Something that another copywriter might find too overwhelming? It may be your ticket to very high-paying clients according to Steve Slaunwhite.
Steve Slaunwhite reveals a micro-niche market that can open the doors to many good clients. Find out how you can access this market and start landing clients.
Steve Slaunwhite explains his technique for getting referrals without damaging the relationship with your client. With Steve's tips, you can quickly grow your B2B copywriting business.
Are you overlooking a powerful marketing tool? Steve Slaunwhite talks about the value of your email signature and the role it can have in your marketing in this week's podcast.
Your deadline is looming and you're not done with your copy. How do you deal with deadline stress? Steve Slaunwhite has practical strategies to help you avoid and cope with stress.
Is it worth your time to write for businesses run by solo entrepreneurs? The answer isn't always no! Find out how to determine if a solo entrepreneur would be a good client.
The dreaded cold call … is it as bad as you think? It doesn't have to be. Try this radically simple method for making cold calls less intimidating.
Do you have advanced knowledge about a product or industry? Find out why clients love to find a copywriter who understands their industry and how to leverage your knowledge to land clients in that market.
What do you do when the client balks and your price and asks if you can do better? Steve Slaunwhite explains when you should negotiate and gives you five ways to negotiate on price.
Freelance copywriters don't typically operate as the project manager or marketing director on a project. But that doesn't mean you can't. Steve Slaunwhite explains when you may want to take the lead on a project.
In part two of Steve Slaunwhite's two-part series on scriptwriting, find out how to write all four types of B2B scriptwriting projects. Use these tips to develop better scripts for your clients.
In the first part of a two-part podcast, Steve Slaunwhite has tips to help you land B2B script-writing projects. Find out the four types of B2B scripts and why the process for landing them is a different than other projects.
At what point in your freelance career does it make sense to hire a virtual assistant? Steve Slaunwhite has some suggestions for when and how a virtual assistant can be a big help.
Steve Slaunwhite explains why being easy to do business with can be the key to building your business faster. Find out how you can snag more work by changing the way you interact with clients.
You could lose up to two-thirds of the revenue you could be earning if you make this one mistake. Steve Slaunwhite explains four easy things to do that could triple your copywriting income.
If you can position yourself as a high-value copywriter, then you're far more likely to be hired by a B2B company who is willing to pay your fees. Steve Slaunwhite has five tips for demonstrating your value to your prospects.
In today's podcast, Steve Slaunwhite gives you a step-by-step guide for using article marketing to attract clients within your niche. Plus, find out how to know which publications are your best targets.
The more productive you are, the more successful you will be as a freelance copywriter. Steve Slaunwhite shares his strategies for being consistently productive so your business flourishes and you can achieve your success goals.
Although you may think a B2B company is your client, it's not. Your real client is the owner, marketing director, or other employee. What do you do when they leave the company? Steve Slaunwhite has some advice to survive the transition.
One of the most high-profile activities you can do for your client is the case study interview so it's important to do it right. Steve Slaunwhite tells you how to nail the interview and impress your client.
Is direct mail an effective prospecting method for B2B freelance copywriters? Steve Slaunwhite discusses the advantages of using direct mail and shares his tips for prospecting with direct mail successfully.
Should you work with large companies or small ones? There are distinct differences between the two, and each have pros and cons. Steve Slaunwhite gives you the information you need to make the best decision for you.
It's easy enough to raise your rates for new clients, but how do you raise your rates with a current client without driving them off? Steve Slaunwhite explains how you can raise your rates and keep your client.
How do you get speaking gigs that will build your B2B copywriting business? Steve Slaunwhite reveals the three groups to approach about speaking opportunities and how to determine which ones are the best prospects.
In this week's podcast, Steve Slaunwhite reveals how speaking can grow your copywriting business and how he overcame his own fear of speaking before an audience.
There are steps you must take to be successful in any business. Steve Slaunwhite outlines the first steps to take as a new B2B copywriter so you become successful.
Steve Slaunwhite discusses five key takeaways from the recent 4 Weeks to B2B Pro Virtual Workshop with Casey Hibbard, Gordon Graham, Bob Bly, Casey Demchak, Melanie Rembrandt, and Ed Gandia.
Most B2B copywriters don't know this market even exists. Steve Slaunwhite shines a light on a hidden market that is fun and can give you the opportunity to work in a niche you love.
Steve Slaunwhite explains the three components of a brand and how to integrate all three into your copywriting. You'll be able to say “yes” with confidence when a prospect asks you help them develop and market their brand.
Testimonials are a very powerful and valuable tool to help you land clients. If you don't have them, you should get them right away. Steve Slaunwhite reviews five techniques for getting more … and better testimonials.
Is there another niche that you want to switch to? It's not as difficult as you might think. Steve Slaunwhite outlines the five steps to take so you can quickly build a client base in your new niche.
There are two approaches to working with clients, the transactional approach and the engaged approach. Steve Slaunwhite looks at the pros and cons of each of them and tells you which one is better. You might be surprised by his answer.
At the 4 Weeks to B2B Pro Virtual Workshop, top experts explain how to write the top seven most in-demand B2B content types. Steve Slaunwhite runs down the list and gives you a snapshot of each one.
If you do enough research, the writing is easy. Steve Slaunwhite gives you four of his best shortcuts to gather the research you need for long-form content projects. Plus, he shares a bonus source you'd probably never think to check.
Even new copywriters may face a situation where they need to stop working on a project. Steve Slaunwhite gives you some tips for exiting with your professional dignity intact and preserve the client relationship when possible.
Steve Slaunwhite explains how you can find marketing agencies that need freelance copywriters, get them to hire you, and become their go-to freelance copywriter. Plus, he reveals the best person to contact at creative firms.
The white paper is the king of content in the B2B world. Most companies use white papers (or similar collateral like ebooks and special reports) to gain thought-leadership, generate leads and grow sales.
Business-to-business marketing communications are becoming more visual. In fact, the “poster-style” infographic (so common on Pinterest.com) is one of the most popular forms of marketing content right now.
Steve Slaunwhite shares a very effective method for sharing his portfolio with potential clients — the Portfolio One Sheet. Find out how to create your own Portfolio One Sheet that will showcase your expertise.
Even if you never intend to write White Papers, you need to know about them because they are the “king” of B2B content and can impact all aspects of B2B marketing. Steve Slaunwhite highlights what you need to know as a B2B copywriter.
Steve Slaunwhite shares a very effective method for sharing his portfolio with potential clients — the Portfolio One Sheet. Find out how to create your own Portfolio One Sheet that will showcase your expertise.
Many copywriters fail to realize the importance of partnering with graphic designers and other design professionals. Steve Slaunwhite explains why it's key to your success and how you can connect with talented designers.
What are the opportunities for the B2B copywriter in the small business market? Steve Slaunwhite gives you tips on which small businesses hire freelance copywriters, how to find them, and how to structure your services to appeal to them.
Overcome the irregular income flow that goes with freelance copywriting by establishing a retainer agreement with your client. Steve Slaunwhite explains how it can be beneficial to both you and your client.
Steve Slaunwhite talks about a “hidden” market for B2B copywriters — the creative firm. There may be several in your own hometown that hire freelance copywriters when they have a need for special expertise or additional writers for a big project.
Developing a plan and methodically working toward a goal is one way to accomplish a goal. But today, Steve Slaunwhite talks about another option — a sudden big leap. Find out how you can take a big leap forward in your business today.
Steve Slaunwhite has three writing productivity tips that you may not have heard about before. They're a bit unusual, but can make a big difference in your productivity. It all started with an embarrassing story …
Good habits are powerful and can pay off in your copywriting business. Steve Slaunwhite explains how to kick bad habits and build good ones that will make you more productive and successful as a B2B Copywriter.
Prospecting by email isn't the same thing as email marketing. Steve Slaunwhite explains the difference and gives you 10 tips that will help you introduce yourself to a prospect in a way that increases the chances of landing them as a client.
While billing yourself as a B2B copywriter shows you have special knowledge, it takes more to get noticed. Steve Slaunwhite gives you tips on how you can differentiate yourself from other B2B copywriters so you stand out in the crowed and get hired.
Steve Slaunwhite talks about the three categories of potential clients and the unique aspects of dealing with one category — Marketing Directors. Find out how you should approach them and sell yourself so you increase your odds of getting hired.
You've got an interested prospect that you hope to land as a client. Do you talk about your fees up front, or wait until you submit a proposal? Steve Slaunwhite's answer may surprise you — and help you get more clients.