Suitscast 006 With March Madness in full swing, there's no better time to drop an episode with a sports theme. In the ad agency space, being in an account management role requires us to be rock-solid referrees. Client needs will always be constant, but referees must also be effective in managing the home team internally.

Today's episode features plenty of laughs. MaryKay Scott from Marketing in Color chats with me about balancing many of those internal-facing questions we face commonly:

• Adhering to agency processes, while knowing when to go outside of them on specific projects
• Keeping meetings focused and preventing them from drifting to being time-wasters
• Keeping the inherent tension between creative and account teams in check

Email MaryKay: mkscott@marketingincolor.com

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