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Key Takeaways* Building trust and culture intentionally is critical for athletic programs and coaches. Things like student advisory councils, coach development, and student/coach collaboration help facilitate this. * Giving student athletes ownership and a voice is empowering and leads to better outcomes. They can provide valuable insights and ideas. * Hiring the right coaches who align with your values and culture is key for ADs. Thorough vetting and interview processes help ensure fit.

Topics:Scott's Background* Inspired by high school coaches to give back and have a positive impact on kids through athletics * Loves seeing kids succeed and tap into their potential years later due to the impact of coaches/athletics

Building Culture* Know your core values and intentionally integrate them into hiring, interviewing, evaluating coaches * Get student athlete input on coach hiring and regularly through student advisory councils * Facilitate coach and student athlete collaboration (e.g. captains conferences) to align on culture * Onboard student athletes and coaches on expectations and culture

Empowering Student Athletes* Give them voice through student advisory councils and input opportunities * Give them ownership in the program - it's "our" team * Teach leadership skills and have captains go through training * Encourage and empower them to have conversations with coaches

Hiring Coaches* Align hiring with core values and culture, integrate this into the process * Get student/community input but make decision based on program fit * Vet beyond just references - do your homework * Find coaches who will spend time building relationships at all levels