Welcome solo and group practice owners! We are Liath Dalton and Evan Dumas, your co-hosts of Group Practice Tech.

In our latest episode, we talk about the challenges of utilizing Google Ads in group practice from a HIPAA perspective.

We discuss maintaining steady referrals post-pandemic; guidance from the Office of Civil Rights (OCR); balancing keeping care accessible with ethical marketing; our recommendation for Google Ads support for therapists; normalizing the discomfort of normalcy after years of crisis; using your values to inform your marketing; and finding resources when you need them.

Listen here: https://personcenteredtech.com/group/podcast/

For more, visit our website.

Resources: * Mental Health Group Practice Google Ad specialist, Joe Bavonese PhD at Uncommon Practices * OCR/HHS: Guidance: Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates

PCT Resources: * PCT training, presented by Joe Bavonese, PhD: Effective and Ethical Marketing for your Therapy Practice * Episode 313: [HIPAA] Compliance Considerations for Your Practice Website * Thriving and Making Comfort Conference Self-Study and Replays including: + Navigating Collective Trauma As A Mental Health Professional + How To Survive Burnout + Internet Marketing During COVID-19 + Legal Considerations For Practice Needs During COVID-19: HIPAA And Marketing, Cross-Jurisdiction Practice

• PCT's Group Practice Care Premium service with direct support & consultation service, Group Practice Office Hours, for group practice leaders plus:
• Assignable staff HIPAA Security Awareness: Remote Workspaces training for all team members
• Access to Remote Workspace Center with step-by-step tutorials & registration forms for securing documenting Remote Workspaces
• Assignable staff HIPAA Security Awareness: Bring Your Own Device training

• Access to Device Security Center with step-by-step device-specific tutorials & registration forms for securing documenting personal & practice-provided devices

• PCT's HIPAA Risk Analysis & Risk Mitigation Planning service for mental health group practices

• Care for your practice using our supportive, shame-free risk analysis and mitigation planning service. You’ll have your Risk Analysis done within 2 hours, performed by a PCT consultant, using a tool built specifically for mental health group practice, and a mitigation checklist to help you reduce your risks.