“A really great referral system is… all that a business will ever need if they execute it.” -Steve Gordon
In this episode, Jay interviews author, podcast host and founder of The Unstoppable CEO, Steve Gordon. Steve has made the transition from becoming a CEO of an engineering firm (at age 25!), to launching his current brand, where he helps service-based entrepreneurs increase their visibility and authority so they can increase sales. Jay and Steve discuss: how to break revenue plateaus, mastering minimalism before you expand, referral strategies (Steve's written a book on the topic!), patience in running one's business, ROI on investing in advisory services, podcasting as a growth medium, and so much more...
Visit https://jayrooke.com/093-Steve-Gordon/ for resources and show notes.
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Episode Highlights:
02:03 Building Marketing Systems
07:00 Business Symptoms
14:45 The Attention Ladder
23:03 Unstoppable CEO
31:15 ROI in Taking Advantage of Advisory Services
41:40 Podcasting As A Growth Medium
46:13 Balance Your Role As Podcast Host And Guest
50:17 Get Free and Helpful Resources