Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

Proper nutrition is essential if we want our pets to live long and healthy lives, but we can't rely on a one-size-fits-all approach. This week, Shawn & Ivan are joined by Trey Steidle of Breed Science for a discussion about nutrition as a wellness tool.Trey recommends Customer Centricity by Peter Fader (amzn.to/3PU4A10) & The Forever Dog by Hodney Habib & Dr. Karen Shaw Becker (amzn.to/3x2oPRr).
Learn more about Trey at breedscience.com.