Beth Granger, Social Media Trainer and Coach, and Annette Richmond, Personal Brand Strategist, career intelligence Resume Writing, discussed leveraging LinkedIn to build your brand.

Recognized for her social media expertise, Beth works with sales teams, business owners, C-suite leaders, and individuals to strategically harness the power of LinkedIn. Beth generously shares information and advice on LinkedIn, most recently in LinkedIn’s new Audio rooms.
Topics included:

✅ Common misconceptions about LinkedIn

✅ What LinkedIn engagement means and how to get started

✅ LinkedIn minefields to avoid like indiscriminate tagging and invitations without a note

✅ Why a "connect and pitch" strategy doesn't work, it actually hurts you

✅ The downside of using automation to pitch your business

✅ A few Supper Sneaking Strategies for using LinkedIn

✅ LinkedIn's new Audio feature, where it might go from here

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