In my second chat with Daniel Englebretson, we’re taking a deeper dive into the world of account-based marketing—specifically how to get started with this channel, from identifying targets to what metrics to track to measure success.

It’s pretty in-depth – if you want to do it right, at least. Daniel shares the step-by-step process he uses to figure out which accounts to go after and the key role the sales team plays in developing that list. 

Account-based marketing isn’t right for every company. But, Daniel reveals a certain type of company for which it’s the best option. 

Tune in to find out if your business qualifies, as well as…

• The key differences between account-based and inbound marketing
• Strategies to ensure that prospects come to you (and why they’re much more valuable)
• What you must always keep in mind when choosing your ABM targets
• How your sales team needs to be involved with your account-based marketing campaigns
• And more