Life happens. Things happen and sometimes you have to step away from your usual life routine. Tilt ("Talent in Leave Technology") is a leave of absence platform that makes it easy for employees to take time away from work when life happens. Tilt helps companies balance empathy with economics, helping to foster employee relationships. The VP of Marketing, Brandon Salisbury dives into the brand values at Tilt and the importance of building brand affinity. On their mission to drive converting buying journeys, the team is focused on strong messaging and ensuring valuable content aligns with each user.