Quality talent sets the foundation for any successful business. Employees that are driven and excited to be a part of a team while holding the right skills to execute company goals are something all businesses are on the hunt for. So Glider AI’s talent quality platform helps businesses engage, assess, interview, and upskill quality talent with confidence at scale. The VP of Marketing, Joseph Cole, dives into their omnichannel growth marketing efforts that serve an industry-agnostic audience.  Joseph and the teamwork to strike the balance between creative and practical messaging that is driven by data and value. Always on the hunt to increase conversions, Joseph and the team are focused on value exchange through value-based content, communication, and messaging.