It’s the age of intelligence and automation; the era of embracing AI. So we were eager to welcome Michelle Tilton, the VP of Marketing at Gryphon. Gryphon is a sales intelligence platform that provides conversation intelligence and AI-powered guided coaching for sales teams. Michelle explains how the technology helps to take manual data entry out of the sales rep's hands and provides real-time coaching to maximize sales. Michelle dives into their efforts to expand and support their inbound buyers' journey through various digital channels such as LinkedIn, pay-per-click, and SEO. With events, both in-person and digital, also playing a significant component in their outreach. As the website plays a critical role in any inbound journey, Michelle discusses the role it plays as an educational tool and its focus on serving several buyer personas to ultimately influence and increase conversions.