Building out personas and truly understanding our buyers allows us to have more control of their buying journey and better personalize their experience. Head of Marketing, Cynthia Terpstra, at ReadyWorks has worked to build buying journey paths for their Enterprise audience and support this with informative content, a simple and easy-to-use website, and storytelling. ReadyWorks is a Digital Platform Conductor that helps Reduce the Risk and Cost of IT Infrastructure Transformation.