Even in today’s booming digital world, there is still a need, in some industries, to meet offline consumers. Grain Discovery is an online marketplace leveraging today’s blockchain technology in order to create an efficient, transparent, and secure market that simplifies and enhances the connection between farmers and buyers. Marketing Lead, Jakob Schapelhouman discusses his efforts to reach both online and offline personas with the perfect mix of digital and traditional marketing. Moving beyond their start-up phase and continuing their successful growth, Jakob looks to marketing tools in order to better understand and analyze their buyers.