There is a reason that B2B companies with strong brands outperform those with a weaker perception. Brand perspective influences trust and cuts through the noise of competitors. As B2B buyers purchase for need there is no way to eliminate the human factor of emotion and recognizing both rational and emotional factors behind business purchases, and tailoring the value proposition accordingly, can critically influence purchasing decisions. The VP of Brand at NextBite, Mickey Citarella joined us to dive into his role and his insights into brand perspective, development, and growth. Nexbite is helping drive and shape the new digital era for the restaurant industry, as a leader in virtual restaurants and the pioneer in online order management.