The eCommerce industry is booming as people develop their small to large online stores they require more assistance in scaling and growing efficiently. Patchworks use a powerful, easy-to-use platform that connects your core business applications and eliminates the need for manual data entry – giving you the freedom to scale without overwhelming your operations. The Group Head of Marketing and Communications, Darren Gallagher joined us to offer great insight into how they have developed referral partnerships helping to build customer growth. He dives into how they view and leverage their website with a focus on building customer relationships and working towards value-adding messaging and informative content.