‘Software is like a living, breathing organism; it needs to be maintained, developed, and grown.’ Our guest today, Lisa Schuck, provides us with an overview of how Airship helps businesses design, build and maintain custom software applications while leveraging technology to solve critical problems. As the Director of Marketing, she discusses their key marketing channels and her goal to grow their inbound marketing efforts. As Lisa compares a website to  software she discusses how it serves their buyers journey with a problem statement, is continuously refined and defined, and offers educational content.