WordPress has made website building and design easy, giving everyone access to web development. With the ability to completely customize and leverage its theme and plugin ecosystem it’s dominating the industry. Contributing to the opportunities with WordPress is Paid Memberships Pro, a complete WordPress Membership Plugin. Brand Manager, Patrick Rauland gives us an insight into growth marketing in the WordPress ecosystem and the role SEO and content marketing play in driving growth. Patrick reminds us of the powerful role of data in growth marketing and how we can leverage it to better support our buyers.