We were excited to welcome a guest from an industry we have yet to explore. Richa Patel is the Head of Marketing and Communications at ei3, who is dedicated to improving machines and processes with AI for industrial manufacturing. Richa helps us to understand the industry, the personas, and how they reach their audience. The industry is complex and expectations are high so Richa and the team focus their efforts on clear value and simple messaging. With the need and awareness already developed their personas require more nurturing with this clear and simple messaging.