As marketers customer conversations are critical for driving content, positioning, and ultimately helping us understand the audiences we are serving. Helping to capture feedback at a larger scale is Voxpopme. With their video surveys, you can finally have rich, high-quality qualitative insights instantly. As the Senior Vice President of Marketing, Jennifer Mancusi Vogel gives us insight into their growth and how they have transitioned from enterprise sales to product-led growth. Jennifer further dives into the role of the website in these different buying journeys and how critical it is to serving their product-led growth.