Access for all! We welcomed the Head of Marketing and Business Development of Axya, Marie-Michele Cliché. Axya is a procurement software for increased efficiency and sourcing management; a 2-sided B2B marketplace that aims to democratize procurement solutions. Marie-Michele dives into her growth marketing efforts in order to reach and drive awareness for this 2-sided marketplace. Marie-Michele helps us to understand how and who they serve while giving us insight into her experience with growth and conversions.