Leads and everything that encompasses lead generation and growth are at the heart of this podcast, so we were eager to welcome Lisa Leight, the VP of Marketing at Convoso. Convoso is the industry leader of Omni channel contact center software for sales and lead generation teams. Lisa helps us understand the key personas they serve best and how they help drive growth for lead generation teams. Our host, Lukas gets to know Lisa’s growth marketing strategies and her perspective on leveraging the website in this industry.