Paying for and affording healthcare should never be difficult and yet it is a reality for many. PayZen is on a mission to solve healthcare affordability. They use data and AI to create individualized patient payment options that families can afford. The Director of Demand Generation, Bre Bush joins to dive into the critical and vital work they are doing for both individuals and healthcare providers. As her role suggests Bre, with passion and skill, is focused on driving demand, building awareness, and increasing lead generation. Bre is working to optimize its website for quality and informative content that serves to better support its buyers' journey.