All industries and businesses should have user experience set as a priority. By satisfying customers and providing value you promote growth and increase retention. Helping to improve and simplify the user experience for Web 3 projects is Biconomy; a developer platform that empowers blockchain developers to enable a simplified transaction and onboarding experience. In such a niche industry and new category we were ready to learn more about client acquisition, growth, and its own customer retention from the Senior Product Marketing Manager, Justin Ellery. Justin dives into what it takes to support this type of buyer's journey and the importance of clear and simplified messaging.