Today my guest is Melissa Guller. Melissa is the founder of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses.

Today she and I are chatting all about how to use your expertise and create an online course! If you’re a podcast host who has ever wondered, “how do I monetize my podcast?” This episode may just be your answer, an online course!

Show Links:

• Melissa’s Microphone
• Cliff Ravenscraft
• Hindenburg
• Soundtracks by Jon Acuff
• Finish by Jon Acuff
• TAKE MELISSA’S QUIZ

Show Takeaways:

• Listen in to hear how to take your expertise (all the stuff you talk about on your podcast) and create an online course for your listeners
• Understand the difference between owned media strategies vs. earned media strategies and how to leverage both
• Discover why knowing your audience is such an important part of podcasting