Today my guest is Tim Leon. Tim is a brand and marketing communications expert at Geile/Leon Marketing Communications, his recent conversations have been around Return on Empathy(ROE) in marketing.

[00:01 – 13:48] Return on Empathy

• I welcome Tim Leon, to the show
• Tim talks about the concept of Return on Empathy
• Consumers’ preference for brands and marketing that shows empathy to people
• Tim’s thoughts on customer service

[13:49 – 21:11] Fun Questions with Tim

• Why Tim got a BS in Agricultural Economics
• Acts of Kindness Tim has given, received, or witnessed recently
  • Let people know if you’re not interested

[21:12 – 22:26] Closing Segment

• Connect and Learn more about Tim

  • See Links Below

• Final Words

Tweetable Quotes:

“Let people know you’re not interested. Having a note back, even if it’s a no thanks is so much better than no notes or a rude no.” - Tim Leon

“Brands could, should increase, incorporate more empathy into their marketing efforts.” - Tim Leon

“We can come up with the greatest brand positioning in the world, but internally you have to get your employees behind it and believe in it.” - Tim Leon

“Bad customer service can ruin all the work we’ve done to get a brand launched.” - Tim Leon

“Consumers want brands to have a response to things that happen in society.” - Tim Leon

Resources Mentioned:

• Geile/Leon
• University of Missouri

Connect with Tim, visit their website https://geileon.com/

To know more, you can connect with me on LinkedIn, Instagram, Facebook, and Twitter. Also, visit my website https://100thmm.com/ to learn more about getting your free social media marketing consultation!

I want to know more about you! Email me at mich@100thmm.com

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