Kevin Lancaster and Matt Solomon discuss many ways to take small steps in your marketing strategy that will result in successful new business acquisition and upselling to existing customers. With a little sidetrack down the MSP vs MSSP business model you will be entertained and enlightened with Kevin and Matt’s thought leadership in this developing business strategy.

Do you think an MSP can call themselves an MSSP just because they have partnered with a Cyber/MSSP firm? Do you know how to define your marketing strategy by targeting new business and existing business with different messaging? Contact Matt and Kevin to learn more.

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This episode of Channelfied is sponsored by Mailprotector. Mailprotector is a cloud-based email security, hosting and email encryption platform delivered through a global network of IT partners. Learn more https://mailprotector.com/