Increasing your AOV (avg. order value) not only increases revnue and margin, but it also reduces your operational headaches...

Why?

Because every order you receive comes with a similar level of overhead and risk. Basically as your order count increases, so increases:

  • customer complaints
  • packing mistakes
  • no-shows & restocking
  • failed deliveries
  • declined payments
  • bad checks
  • ... Shall I go on?

This simple lesson is easy to overlook, and it's the inspiration behind this week's episode – Two EASY ways to increase AOV by next week!