Given that ninety-eight percent of startups never raise venture or angel money, raises the question -- why do so many entrepreneurs put off making sales, a critical source of capital, a core part of their daily ritual?

In this podcast, we'll discuss with two highly seasoned tech sales professionals the Selling Framework for Startup Founders, a set of seven precepts put together by the MESA organization (www.mesagroup.org) and the Exponential Group (www.exponentialgrp.com) to help founders lean into the sales process earlier and be more effective selling. Produced by the Exponential Group www.exponentialgrp.com

Associated blogpost: Selling Framework for Startup Founders

Book referenced in conversation: Great Demo.