Databricks partnered with Mediafly to launch a business value assessment using the company's Value360 solution. Within the first year of launch, the company has seen a 587% increase in win rates when the tool is leveraged. What business challenges was Databricks facing, that needed a tech intervention? How did the implementation work? When there were challenges, what kind of support did Mediafly provide to Databricks? Enterprise Talk speaks to Doug May, VP - Value Acceleration at Databricks and Dan Sixsmith, SVP - Value Enablement, Mediafly to know more about how the partnership happened, what did it bring to both the brands, and how has it added innovation to sales strategies.