PerformanceMaxCampaigns is the latest #GoogleAds campaign type that helps you find customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps from a single campaign. Since it’s still early days, there is so much to learn about it. That’s why we brought in experts from Google — Sagar Shah and Rodney Ip — two of the people behind this new campaign type.

Sagar and Rodney share everything about Performance Max campaigns, the best practices to follow, and the future roadmap. They also answered several frequently asked questions by the PPC community about Performance Max campaigns.

You will learn:

• What are Performance Max Campaigns, the benefits, and future roadmap

• Best practices to follow, and

• Answers to several common questions

Our expert guests:

• Sagar Shah, Google

• Rodney Ip, Google

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