A big part of preparing for Security Weekly news segments is reading press releases. Most of us also get emails whenever a cybersecurity vendor sends out a press release. Too many are frivolous, full of hyperbole, or just plain unreadable. We talk about why so many press releases are like this (there are legit reasons!) and how they could be improved.
What's wrong with press releases?
Frivolous Press Releases
Unintelligible Press Releases
Bending the Truth
Excessive hyperbole; death by adjective
FUD
Why are they like this?
Feeding the SEO beast
Written by committee
Need to appear successful
Need to show growth/progress
Need to differentiate from the competition
"if it bleeds it leads"
Fixing Press Releases
When should you put out a press release?
What should go into a press release?
How should you write a press release?
Visit https://www.securityweekly.com/esw for all the latest episodes!
Show Notes: https://securityweekly.com/esw246