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Ben and David cover the series of three 2004 Google acquisitions that formed the core of Google Maps as we know and love it today: Where 2 Technologies, Keyhole and ZipDash. From nearly zero adoption between the three companies at the time of acquisition to well over 1 billion users today, does Google Maps merit admission to the hallowed Acquired A+ pantheon? Tune in to find out!

Links:

• Bret Taylor on “Satellite Mode”: https://twitter.com/btaylor/status/1099370126678253569?lang=en
• Justin O’Beirne’s great pieces on Apple vs Google maps: https://www.justinobeirne.com

Carve Outs:

• Ben: Marc Andreessen on The Moment with Brian Koppelman: https://overcast.fm/+BgXAjz54o
• David: The Expanse books: https://www.amazon.com/gp/product/B077L6GJWW/

Sponsor:

Thanks to Silicon Valley Bank for sponsoring Acquired Season 5. You can learn more about SVB here: https://www.svb.com/next and get in touch with Matt Trotter here: https://www.svb.com/profile/matt-trotter