Thomas Kramer is Co-Founder of Measure Studio, part of the Higher Ground Labs 2021 Cohort. Measure Studio is bringing this Software as a Service to political clients to provide a way for them to organize and make sense of social media data. 

With deep experience in the entertainment world, Thomas understands what content works well and why.  He talks about:

• What is required to have social media content go viral
• How quickly it can be determined whether content is resonating with the desired audience
• What about the content makes it engaging
• Value of consistent messaging and risks campaigns take by just looking to provoke
• The need to use real-time social media data to come up with a strong content strategy.

@MeasureStudio @HigherGroundLab #SaaS #SocialMediaAnalytics

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