Jesse Contario is the Director, Political and Advocacy at MiQ, a global programmatic media partner bringing integrated targeted ad solutions to an increasingly complex media landscape.  We talk about:

• Permanent impact of the pandemic on how people are consuming media and expecting to be able to vote
• Sources of data to inform programmatic choices including Automated Content Recognition (ACR) data of real-time tv consumption
• Linear tv consumption versus the OTT and advanced and connected tv audience and the impact on political media budgets
• Using an omnichannel connected approach to address the changing media consumption habits of voters
• Opportunities for political campaigns to think about which media format is best suited for each message
• Leveraging new digital identifiers to drive incremental reach and higher frequency with high-impact creative multiscreen options

@WeAreMiq #DigitalPolitics #PoliticalAds #AdTech #PoliticalProgrammatic

WeAreMiQ.com

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