Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions.

Mentioned in this episode:

• DAC Cheat Sheet: www.fundraisingreportcard.com/DACSheet
• DAC Excel Calculation Template: www.fundraisingreportcard.com/DACTemplate
• What is overhead: http://overheadmyth.com/faqs/
• Fundraising expenses: http://www.nonprofitaccountingbasics.org/fundraising/accounting-fundraising-expenses