Social media activity, content creation, and content consumption have all gone through the roof during the COVID-19 crisis. Adrian Dayton, founder and CEO of Clearview Social, joins Jay and Tom to make sense of what is happening with thought-leadership marketing at this moment, and why it matters. Issues addressed include:

• The massive amount of activity happening on social networks

• How thought leadership shared on platforms such as LinkedIn and Twitter leads to new business

• What ROI lawyers can reasonably expect from their activities on social platforms

• The importance of employee advocacy