t probably comes as no surprise that we believe thought-leadership marketing is what we like to call "Modern PR." But that doesn't mean you shouldn't be focused on traditional PR, which involves gaining coverage by reporters for stories they're writing. In this episode, we speak to PR expert Helen Croydon, founder of Thought Leadership PR, about ways lawyers can pitch the media successfully. Jay and Tom speak to Helen about:

The importance of researching the reporter, editor, and/or publication you're pitching

How to craft a pitch

Why it's better to pitch one idea than a multitude of them

How to write thought-leadership content if you want it to appeal to a publication

And much more