If your best products are out of stock, your ads are going to struggle.

It does not matter how much product you have sitting in the warehouse.

If the products that actually drive new customer sales are missing, performance gets hit hard.

In this episode, Mark and Ian continue their 80:20 conversation and dive into one of the most overlooked parts of ecommerce growth:

Stock.

They break down:

• Why do some products matter far more than others
• How a few key SKUs often drive the majority of revenue
• Why stock depth beats endless product range
• How being out of stock on the wrong products can wreck your conversion rate and ROAS
• Why are first-time customer products especially important
• How Google and Meta behave when the core products are missing
• Why do many brands spread budgets across far too many SKUs
• What happens when businesses try to use weaker products to make up for missing bestsellers
• Why adding more categories often creates more problems, not more growth
• How to think more clearly about stock rotation, product focus, and scaling profitably

The truth is simple:

Most ecommerce brands are not short of products.

They are short of the right stock in the right lines at the right time.

If you want to scale without wasting money, this episode is worth watching.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786