• Sarah Leung from ALG Seaweed (http://algseaweed.com/)
• Promoting healthy cooking and eating, wanted create a brand to do this
• Started researching her market simply by asking how they consume seaweed products
• Professional divers harvest Tasmanian Wakame (kelp) from Spring to October every year
• Farmer’s market as a distribution channel
• Produce the product at Monash Food Innovation Centre (https://www.foodinnovationcentre.com.au/) and found a great network there
• Sarah’s learnings:
  • Spend more time to research your biggest market
  • Have a prototype (minimum viable product) and test quickly
  • Doing the farmer’s market, realised that the product needs to be packaged into a smaller jar
  • No work/life balance just yet! Still learning J
  • When it comes to family time vs work, need to set boundaries and priorities
• Links:
  • http://algseaweed.com/
  • https://www.linkedin.com/in/sarah-leung-15601a28/
  • https://www.foodinnovationcentre.com.au/
  • https://www.eventbrite.com.au/o/chris-rockley-ethnobotanist-and-scientific-illustrator-6302143345
  • https://www.xero.com/au/
  • https://www.rocketseeder.com/