Apple should make every word and character count when naming iPhones, in the same elegant manner as it designs devices.

Host and Producer: Glenn Marston

Show Notes:

• Daring Fireball: daringfireball.net

• “The Talk Show,” Episode 229: daringfireball.net/thetalkshow/2018/09/04/ep-229

• Jason Snell: twitter.com/jsnell

Tech Geek Fact: techgeekfact.com