Key Takeaways: 1. Alexandra Simion, Head of Marketing at BrandAlley lets us in on some of the ways she and her team put the customer at heart of their marketing efforts – and the role technology plays in it all. As they approach their strategies and the tech that helps them execute, they always take time to step back to ask, “is this the right thing for our customers?” You have an opportunity to do the same thing.

Full Shownotes: * https://www.emarsys.com/en/resources/podcasts/brandalley-alexandra-simion